Shade colors are the DNA of a color cosmetics brands. Therefore, it is crucial to build a clear product portfolio, which is thoughtfully selected and created with a customer focus.

LIFE IS COLORFUL helps cosmetic brands pin-point colors, to ensure the products are always impeccable. Our industry-leading process guarantees colors are always consistent and correct.

As the color experts we optimize the shade production process to be pure. From R&D, analysis for new shade developments, to manufacturing standards and accurate representation. LIFE IS COLORFUL is passionate about making sure the products perfectly match the brands DNA – In print, web, digital and in-store.

Color makes our human experience rich, beautiful and diverse – Creating so much depth and variety. Without color our world is gray. 

Since life on earth began, color has been used to communicate. From yellow and black striped toxic dart frogs, or bright pink blossoms ready for pollination to fresh green, chlorophyll-packed spring leaves, nature speaks through the electromagnetic spectrum. Us humans also express ourselves through color. Red is both danger and desire, or luck and ambition in China and India. Blue is the ocean and uniforms – Safe, serene and reliable. Yellow is joy and happiness. While green is new beginnings, healing and nature.

The colors we choose express who we are to the world. We select shades to show our identity, feelings or ambitions – Especially through our clothing and cosmetics. From a badass black jacket or kohl eyeliner, to glamorous red dress or lipgloss, an optimistic yellow tee or nail varnish to fresh, deep turquoise eye shadow – Color is a vital ingredient in enriching our daily lives.

However, while we can fall for a stunning shade in print or online, the actual color of the real world product is sometimes not the same. Differences in production process, format, communication or chemical structure can mean that the visionary shade  of a product may not make it to the final stage. There may also be key, in-demand shades missing in a palette, that cosmetics brands want to produce, but have no idea how to communicate the actual color deviation.

This gap between idea and reality can leave customers disappointed and opportunities missed, bruising profits and reputation. To make the highest quality products, the color process needs to match.

LIFE IS COLORFUL delivers impeccable colors. We exist to help beauty brands analyze, create and communicate the perfect shades – So you keep your colors consistent and correct from idea to shelf.

LIFE IS COLORFUL is  the cosmetics industry’s leading expert on color science and technology. We reference and communicate color to perfect precision.

With over a decade’s color management experience at the world’s leading lab, our cutting edge technology captures, analyzes and digitizes shades exactly. We then use this data to provide actionable insights and solutions to maintain color quality at every stage. And, with our biggest passion being color cosmetics, you can trust us to fully optimize the entire production process – and bring to life shades you previously only imagined.